Ick!!!

The Waldenbooks at the Tucson Mall is closing and had a 40% off sale. I was thrilled to find the new Seth Godin Book, Meatball Sundae.

If you don't know of Seth Godin, he revolutionized the way we are marketed to with his book, Permission Marketing and The Idea Virus, both of which I have enjoyed. I have also taken in Free Prize Inside and The Big Red Fez.

Here is how Meatball Sundae is described on Squidoo :

"A meatball sundae is the unfortunate result of mixing two good ideas.

The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.

The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.

The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.

This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them."

If you are in any sort of business that deals with people and selling them ideas, I would recommend this one, or any of his works.