Sunday, September 26, 2010

It's all about the branding

I grew up in a small town that had a good number of senior citizens.

At one point in High School, my friend Bill and I were out of work and out of money.

Realizing the first fact and coming to grips with the second, we knew that we needed to make some money. So, what could be better than doing work that helped out the local seniors and got us some money at the same time.

We figured that senior citizens were always looking for help around the house, with yard work and running errands. Since we were nice young men, they would be happy to pay us to do some of these things for us. So, we got to work.

We came up with a name and some fliers, talking about how we could help with errands, dishes, shopping, yard work....whatever older people needed help with, we were there to help. Then, we started distributing the fliers, handing them out at stores, putting them on the doors of seniors or people who had older relatives and we waited for our first call.

It never came.

Looking back, I think we needed some help with the branding process. Our name and slogan read:

"If you are old, we can help"

No comments: