Friday, October 2, 2009

Starbucks and the Chicago Olympics

Starbucks is rolling out it's new instant coffee, Starbucks Via.

This seems a bit ironic, since Starbucks started as the real coffee alternative to cheap instant coffee. Then again, I don't think Via is necessarily cheap.

To be fair to Via, it is 100% arabica coffee, which is the only palatable coffee on the planet. Other instant coffees are cut by unpalatable coffees because when it is cheap instant coffee, no one really notices. And, they are doing a taste test sort of thing to see if you can tell the difference. Head on in to Starbucks and give it a try.

In other news, the Olympic Committee snubbed the President and First Lady in Copenhagen as they attempted to woo the 2016 Olympics to Chicago. Chicago is also the city where Starbucks nearly fell on their face when they first tried to get into that market. Is there a connection?

1 comment:

Anonymous said...

I am a bit of a coffee snob and like the via . . . its not my first choice for coffee, but it is certainly a much better option than convenience store coffee or office coffee! I agree that at 88 cents a serving (if you buy the 12 pack) its not as cheap as your typical instant coffee, but its flavor is not your typical instant coffee flavor.
Just my 2 cents . . . .